Brand Switching Behaviour
No Brand in this world wants their customer to go away from them but still many customers do go away and that is called brand switching. It’s a behaviour when […]
Amrit Pal
About Amrit Pal
Posts by Amrit Pal:
What is brand loyalty and why is it important?
Brand loyalty is the pattern of repeat purchases from the consumers of the same brand over and over again, where the consumer get committed to the same brand, regardless of […]
What is Brand, Branding and its role?
A Brand is one of the most valuable assets that a company can have and build, but the question is what actually branding is. It is the feeling and perception […]
Why is consumer behaviour important to marketers
Every Company wants to recognise themself as a brand. A brand is something that you own, that nobody can take away from you and you can cash it out based […]
What is digital marketing how does it work?
In recent times, every business is looking to make a transition from going offline to online as due to covid-19 we were all at our homes; digital marketing has become […]
